white hot engagement party

Get ready to swoon. I had the pleasure of planning Natasha and Enrique's engagement party which took place last weekend at her parents' home in the gorgeous hills of San Carlos. Natasha and her sister Negisa have both been dear to my heart since we were teenagers, so when Natasha got engaged to Enrique I was ecstatic that her sister called me to help them plan their party! Natasha lives in Chicago so her sister and I tag teamed in dreaming up a white hot engagement party fit for their classy fam. 

It wasn't hard at all to beautify this home -- you can see from the photos just how gorgeous their family's home truly is. That spiral staircase for one. That VIEW. Anyways, Natasha is all about simplicity -- and I totally believe in "less is more," so we went with a fun backdrop for the bar, paired with classic vignettes around the deck. I decided to go with various white florals (added textures), accented with greenery and silver linens. I did the floral design personally and Rose Xpress Florals executed my vision perfectly!

Major props to my friend Yasmin Roohi Photo for capturing these stunning photos; it's always magic working together on projects! 

la la land-inspired proposal shoot

As soon as i saw "La La Land" I felt inspired. The whole film brought on so many emotions for a wedding creative; after all, one of the most iconic songs from the film was called, "Here's to the ones who dream." 

The vision for this styled shoot was heavily inspired by the film. The goal was to recreate an evening that transported the couple back to the film for her surprise proposal dinner. The groom had planned a proposal dinner for the two of them outside under the stars. We had the record playing on vinyl, bistro lights at sunset, and cocktails named after songs from the film.

The aesthetic goal in my design was to remain reminiscent of celestial skies and the playful improvisational vibes of jazz music. 

The most exciting part about this shoot was that Fire & Brilliance (ring company) was so ecstatic about this idea that they designed a new, custom ring inspired by the film as well to feature in the shoot wth us. Photos captured by my lovely friend, Yasmin Roohi Photography. 

Full vendor team below <3 

Full vendor team:

Styling/ Design/ Planning: Naseem Events

Photography: Yasmin Roohi

Florals: Blair Dugan Floral Design

Cake: JustBakeCause

Farm table:  Lost and Found Vintage Rentals

Ghost chairs and plate chargers: The Chiavari Guys

Table Linens: Party Crush Studio

Calligraphy: Inkcitra

Makeup/Hair: JirehArtistry

Models: Lucy and Sam

Ring: Fire and Brilliance

Ring Box: Mrs. Box  

holly, jolly holiday parties

Ahh the holidays! I love Christmastime SO much. It's crazy to see how quickly it came upon us this year -- but I'm not complaining! I absolutely love the crisp air, rosemary garnishes everywhere, and the warm winter colors. I had the privilege of working with my home church, Awakening last weekend to help bring to life our vision for our annual Christmas party. My favorite part was that we held it at this amazing warehouse venue in downtown SJ, Forager Tasting Room-- that brick wall in the back?! Swoon! We had an indoor gelato cart, photo booth, dance floor, raffle, and of course - drinks & light bites. I decided to go a more minimal route with the table centerpieces and went with long wreathy garlands (save a buck or two and get these from Trader Joe's) that I cut into shorter pieces, and then added texture with candles and ornaments. Who says ornaments only belong on the tree?!

It was such a fun time for all of us:) Thanks to the talented Oh.Pictures for taking these photos,  Cafe Primavera for catering, and my amazing friend/ planning parter Kathryn for helping make all of this come together so seamlessly. 

styled shoot basics // my top 3 tips

Hello lovely readers! I'm so pleased to share part 2 of a recent styled shoot I put together with an amazing team of vendors who all came together to make my vision a reality last month. (See below the photos for the full list of creatives!). For this shoot, the vision was more girly/classic and romantic; more focus on pinks and gold, + tulle as you can see in the bride's gorgeous two-piece skirt & crop top. We had such a fun time shooting this; so much laughter and also so many things to learn.

That being said, I wanted to share the wealth! One of the biggest takeaways for me from planning this shoot was not to underestimate the amount of work that goes into one of these. From start to finish as a planner your role is Indian Chief/ Ringleader. I'd love to share the three tips I think are the most beneficial when planning a shoot (good for those who might not even know where to start!) --

1) Build your vendor team: this is one of my favorite parts of being in the creative world because there is such a big network of talented folks to collaborate with. I absolutely love building relationships and getting to know new people so this kind of came as second nature. If you're having trouble nailing down lets say a florist or something, one thing I found that helped (might just be my creeper social media stalking abilities, but hey who's labeling it) -- is that I would search via hashtags for the right vendor. I.e. "#bayareaflorist" or something along those lines and then see who had an aesthetic that really resonated with me and my personal brand.

2) Nail down the venue: this is HUGE. I honestly think this is the hardest part of planning a styled shoot. Big lesson for me was to do my research ahead of time. For example, we had scoped out a certain park in the North Bay and come to find two weeks before the shoot it's strictly open to residents of that city. Always do your homework about the permits needed and whatnot.

3) Finally, the biggest piece of wisdom - be prepared for rejection and take it with a grain of salt. Whether it's a vendor who can't work with you on this shoot or a blog who declined you from publishing the shoot, I think it's super important to remember that we're all hustling; and that will often times include rejection or maybe things not always turning out your way. What grows your character is how you respond to that sudden left turn. I never really understood the weight that the world "hustle" really carries but I can confidently say as a business owner who is only six months in, I am dailyyy pushing myself above and beyond what I'm used to in order to make my business successful. And sometimes that might even mean you don't have the support you expected but a wise friend once told me that it's not others' support that will matter in the long run or bring in the big bucks ;) You have to hustle because YOU believe in your craft and you visualize that long term goal coming to fruition. 

Ok that's all from me! Enjoy xx

DIY beer tasting & bbq

It's always fun to change things up and get creative in the events department. Last night I switched from wedding planning mode to birthdays after one of my closest friends asked me to throw her husband's 28th birthday party. First thought: a guys' birthday; how can I style this in the most manly way possible? Haha. What initially came to mind (and call me stereotypical if you will) was meat. Yes, meat. I'm very close with our fellow birthday boy too so I knew he'd appreciate a nice, meaty feast. So I went with a good old fashioned Southern BBQ theme for dinner, along with a beer tasting flight station to start the night off right. 

Putting together a DIY beer tasting flight is not as hard as one might think, and if anyone has ever wanted to style one, I wanted to give my top 3 tips/ suggestions for how to go about it:

1) Keep it simple: I wanted to keep the focus on the beers so I went with three types that I thought would be interesting to each palate. Lagunitas IPA, a Radler, and Chocolate Stout. Pro Tip: Trader Joe's personal beer selection is bomb and their visual design is very appealing to the eye. Win win.

2) Beer snacks; a must: I had a little bit of everything going to compliment each of the three beers. Some suggestions I have are olives, pretzels, almonds, and even plantain chips. Yes, you heard that right. Funny enough, those were the most popular of the night and were gone before anything else. 

3) Presentation: How you present something will always make or break it. When it comes down to food especially, studies have shown that people are universally drawn to pretty looking things; therefore my priority after I nail down what my "content" is (in this case, a beer flight), I focus on how to present it in a way that will be most visually appealing when the guests walk in the door. For this party, I wanted the aesthetic to be generally very earthy so I went with butcher paper for my table runners and wooden platters to serve most everything on. My favorite part though was the glassware for the beer flights. I've had these glasses in the family for about 10 years now, straight from Moscow. It was great to bring them out and give some flair to the design. 

 

It was fun adding other little tidbits to spice up the decor. When hosting an indoor party; especially one that's pretty intimate like this was, the little things matter most, namely making something ordinary pop. So whether it was writing out each dish name in calligraphy on the butcher table, fruit skewers instead of plain cut up fruit, or the BBQ set in the background on display,  each small thing added to the overall look and feel. And in the end, party was a success! Enjoy the photos below. Huge thanks to my fellow creative friend, Parastou Bartley, for helping me take these! <3

black & gold // maz's graduation party

Wedding planning for my other brides took a pause this last weekend as I shifted gears to plan one of my good friend's graduation parties from SCU Law :) It was so fun planning this because not only did I get to put my amateur design skills to use by making the menus, but I also pulled together some fun DIY projects with the candy bar, the favors, and the vases. One huge tip I shared on my Instagram the other day that I suggest for those planning events is to always look into the budget-friendly ways to make your party run smoother. For instance for this party, I bought some vases from my local dollar store and then spray painted them gold (easy Michael's run). Definitely helped to save a TON on all the vases by only getting them for $1 each. I used to look at dollar stores from the outside with such distain, but it's been such a pleasant surprise for me to see how they legitimately have everything you could ever want for such good prices. 

Best of all, I got to tag team with two dear friends in the creative sphere on this event. My bestie, Amanda Azarpour took all the photos and my other Amanda (Just Bakecause) baked the gorgeous cake and cupcakes. Check them out! Enjoy these photos and once again, I'm so proud of you Maz! Thank you for letting me create this event for you <3